In 2011, we brought together Kays, Great Universal and Empire Stores to create K&Co. It’ s a new brand that’s inspired by you and built on over 100 years of home shopping experience.

We’ve listened to you and discovered that it can be difficult to find fashionable clothes that fit and flatter your figure and there is frustration with the high street and its 'one size fits all' approach. So, we've decided to bring you the latest trends in sizes 6 - 32, plus a range of tall, petite and plus size options.

designed especially for you, including Savoir Redefined, a new collection created to flatter your body shape and our InReality girls - a panel of real customers that we invite in regularly to give feedback on our range and model our clothes!

including great value menswear, children’s clothing, furniture and electricals.

Spread the cost with affordable weekly payments by opening an interest-free K Account.

Plus loads of flexible delivery options to suit you

with our new Rewards program

You're at the heart of everything we do. So if you have any ideas or suggestions about how we could make K&Co even better, we’d love to hear them. Just send us an email to feedback.kandco@shopdirect.com